1. Introduction to Real Estate
Introduction to Real Estate
Marketing in Facebook
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by
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Reggie Nicolay
Director of Social Media, Cyberhomes
Director of Social Media Cyberhomes

2. Credits: Darren Barefoot & Robert Scoble

3. FACEBOOK: CREATING
NEW BUSINESS OPPORTUNITIES

4. Facebook Daily Visitors in 2008 (WW)
Facebook – Daily Visitors in 2008
Credits: Google Trends

5. Facebook Daily Unique Visitors (US)
Facebook – Daily Unique Visitors (US)
Credits: Google Trends

6. Audience Characteristics
Audience Characteristics
Credits: Google Ad Planner

7. Other Interesting Facebook Stats
Other Interesting Facebook Stats
• 175 million active users
• Fastest growing demographic: 30 years old and older
• More than 3 billion minutes spent on Facebook daily
More than 3 billion minutes spent on Facebook daily
• More than 4 million users become fans of Pages daily
More than 4 million users become fans of Pages daily
• More than 850 million photos uploaded monthly
• More than 7 million videos uploaded monthly
Credits: facebook.com/press/info.php?statistics

9. Your Dashboad

11. Birthdays

13. Find people you know
on Facebook
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• Find people you email
Find people you email
• Discover people
Facebook thinks you may
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know
• Search for People
• Find People You IM

14. Profile Page
Profile Page
BEST PLACE TO DEEPLY ENGAGE
WITH NETWORK

15. Complete Your Profile
Complete Your Profile
•Basic Information
Basic Information
•Personal Information
•Contact Information
•Education
Info tab > Edit Information
f f

16. Check your Privacy Settings
Check your Privacy Settings
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•Choose who can see your
profile
•Choose who can search
Choose who can search
for you
•Choose what stories
Choose what stories
about you get published
•Control the information
Control the information
applications use
Settings > Privacy

17. Choose what stories
about you get published

18. Set Up Friend Lists
• Group and organize
contacts
• Bigger component to
new design
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• Used to message people

20. Profile is complete…
now what? Sharing
Tips.
•Birthday wishes (text,
music or video)
•Check events and RSVP
•Use “like”
•Add pictures tags friends
•Add pictures, tags friends
and family
•Share links to useful
resources (videos,
tutorials, articles)
, )

21. Share Your Presence
Outside Facebook
• Any RSS Feed
Any RSS Feed
• Google Reader
• Flickr
• Digg
• Delicious
• YouTube
Yo T be
• Yelp
• p
StumbleUpon
• Hulu
• Photobucket
• Last.fm
• Picasa

22. Applications for Your
Profile
LinkedIn
•LinkedIn
•iLike
•Profile Box
•Posted Items Pro
•FriendFeed
•T itter
•Twitter
•YouTube
•Socialistics

24. Business Page
Business Page
NEW OPPORTUNITIES W/BUSINESS
PAGE

25. Complete Your Business
Profile
fil
•Basic information
Basic information
•Website
•Company Overview
•Mission
•Products

26. Page Settings
Page Settings
•What tab fans see when
What tab fans see when
first visiting the page:
posts or the wall
•What tab does everyone
else first see: Any of your
available tabs
•Whether or not Fans can
write on the wall, post
photos, post videos or
post links
post links

33. Applications worth trying:
A li i h i
• Discussion boards
• FMBL Code
• RSS‐Connect
• YouTube Player
Y T b Pl
• SlideShare
• Testimonials
• LinkedIn profile

34. Facebook Business Page
Facebook Business Page
MY BUSINESS PAGE IS
COMPLETE…NOW WHAT?

35. Pages and SEO
Pages and SEO
public search listing example

36. Business Status Updates
• Works like profile updates
• 140 characters or less
• Added to fans newsfeed
• Keep updates authentic
• A
As usual in Facebook, don’t direct sell
l i F b k d ’ di ll
in status updates
• Shorten URL’s

37. Business Status Update
Examples
• Market updates: Cyberhomes market
charts, trends and other important
market related content
k l d
• Cyberhomes Neighborhood Expert

38. Business Status Update
Examples
• Market updates: Cyberhomes market
Status Updates
charts, trends and other important
market related content
k l d
• Holiday / seasonal tips: Time
change, summer tips, winter tips,
change summer tips winter tips
Halloween safety

39. Business Status Update
Examples
• Market updates: Cyberhomes market
Status Updates
charts, trends and other important
market related content
k l d
• Holiday / seasonal tips: Time
change, summer tips, winter tips,
change summer tips winter tips
Halloween safety
• Green Homeowner Tips: Light Bulbs
differences, low maintenance
landscaping, energy efficiency
improvement tax credits
improvement tax credits

40. Business Status Update
Examples
• Market updates: Cyberhomes market
Status Updates
charts, trends and other important
market related content
k l d
• Holiday / seasonal tips: Time
change, summer tips, winter tips,
change summer tips winter tips
Halloween safety
• Green Homeowner Tips: Light Bulbs
differences, low maintenance
landscaping, energy efficiency
improvement tax credits
improvement tax credits
• Share local event and meetups: Use
the Facebook events feature to send
viral RSVP requests. Add additional
admins to extend your reach. RSVP’s
create newsfeed entries.

41. Facebook Events
Facebook Events
•Create a viral event
Create a viral event
opportunity
•Easily build RSVP list
•Drive contacts back to
•Drive contacts back to
your page
•As guests RSVP, the
announcement is added
to the newsfeed

46. Facebook Insights
• Page Views
Page Views
• Unique Views
• Fans
• New Fans
• Removed Fans
• Wall Posts
Wall Posts
• Discussion topics
• Reviews
• Photo Views
• Audio Plays
• Video Plays

47. Facebook Page Promotion
Facebook Page Promotion
STEP IT UP WITH ADVERTISING IN
FACEBOOK

48. Ads
•Targeting: Use IP address
Targeting: Use IP address
and a user's profile
information to determine
a user s location
a user's location
•Keywords are based on
information users list in
their Facebook profiles,
such as Activities, Favorite
,
Books, TV Shows, Movies,
etc.

49. Social Ads
Social Ads
•Showcases Fans
Showcases Fans
interactions with Your
Page or App
Example Social Interaction:
Reggie has become a fan of
the Cyberhomes Page

50. Advertise on Facebook
Best Practices ‐ f
i from
Facebook
• Identify your goals
Identify your goals
• Target your audience
•T
Target your keywords
k d
• Keep ad simple
• Strong call‐to‐action
• Use image
• Landing page
• Evaluate your campaign
performance and make
the necessary changes

51. Facebook Groups
Facebook Groups
WHERE DO GROUPS FIT IN?

52. Facebook Groups:
Facebook Groups:
Interest‐based
• Create a group based on
Create a group based on
interest, hobbies,
expertise
•Understand groups do not
work with applications
•The messages sent to
Fans are delivered to their
Facebook inbox. Send
messages up to 5000
members

53. Take what we’ve learned back to your blog!
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FACEBOOK CONNECT
LIFESTREAM

57. Integrate Your Real Estate Brand
Integrate Your Real Estate Brand
with Facebook
For techniques and products that help you
For techniques and products that help you
brand yourself as a Neighborhood Expert:
ContactMe@cyberhomes.com
866.599.8509
Call us today to learn more
y
about Cyberhomes!